When a crisis hits, how your brand communicates about it can either preserve trust with consumers or deepen the damage. Having a clear, actionable communications strategy in place before you need it ...

Communicating strategy is a critical aspect of driving success in any organization. Yet, according to Korn Ferry, as many as 90% of senior executives admit that they don't achieve all their strategic ...

The job of a communications leader looked very different five years ago. The channels were the same — paid, earned, shared, owned — but the speed, the scale, and the tools weren’t. Today, generative ...

A successful enterprise unified communications strategy includes careful forethought, input from end users and a thorough understanding of the UC market and its products. A good enterprise UC strategy ...

Can you speak about your Communications experience? I’ve worked across the biopharmaceutical industry with companies ranging from small, private biotech to large pharma. I’ve spent the majority of my ...

Why do so many organizations struggle to create and maintain an effective internal communications strategy? In some cases, it’s simply a lack of priority. Leadership may not see the critical role that ...

You only have to look at global brewer Anheuser-Busch InBev, which saw sales drop by 26 percent in 2023 following consumer backlash to an influencer campaign, to understand the importance of a good ...

Mike Nachshen is president & owner of Fortis Strategic Communications, LLC. Once upon a time, you may have heard a senior communications leader say, “Storytelling is the most important skill a ...

The Department of Homeland Security Office of Emergency Communications (OEC) released the first ever National Emergency Communications Plan (NECP) on July 31, 2008. This plan is and will continue to ...