A systematic approach to BD doesn’t kill creativity. It enables it. Most firms treat business development like an instinct. You either have it or you don’t. But relying on natural rainmakers is risky.
In many firms, the business development process can best be described as “throw things at the wall and see what sticks.” This kind of business development doesn’t involve a lot of planning and results ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results