Apple launched its ARKit development tool for iOS 11 in 2017. Brands have since deployed augmented reality as a novelty add-on to their mobile apps. But the use of AR is growing, driven by advances in ...

Google Glass as a consumer product may have been too far ahead of its time, but the market for augmented reality eyewear could be about to heat up with a commerce-led PayPal product leading the charge ...

Shopping on Etsy just got way more fun. The online marketplace just launched The Etsy House, an all-new immersive shopping experience where you can find an assortment of home decor to makeover your ...

In my book, "Extended Reality In Practice," I highlight over 100 examples of how augmented reality and virtual reality are transforming our world. In this post, I want to take a closer look at the ...

Imagine an engineer who begins her morning inside a fully immersive virtual factory, rearranging production lines with a ...

An augmented reality display case at a Citizen Watch shop in a major department store in New York City blurs the lines between physical product and digital content for an immersive demonstration.